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Trey Songz is a man with great taste. Last month, the professional panty-dropper partnered with the founder and CEO of SX (Sensual and Exotic Liquors), David Knight, to help introduce the quality liquor brand via the steamy video for “Slow Motion.”
With the beautiful Tanaya Henry as leading lady, a lavish penthouse as the backdrop, and a bottle of SX ChaChaCha Tequila (Trey’s favorite) on deck, “Slow Motion” swiftly leads to the bedroom turn-up.
Trigga has also been spotlighting his partnership in big ways. His current “Between the Sheets” tour with Chris Brown and his upcoming European tour with Nicki Minaj allow for the perfect promo. Need more convincing? The gluten-free, barrel-aged SX libations come hand-crafted from Jalisco, Mexico, in different flavors of tequila, rum and vodka, and can often be found at Songz’ shows.
“We will not fail, you will see SX everywhere I go,” the singer said at a recent press conference in New York. “It will be used as a tool. If you want Trey Songz, you got to have SX, too…”
Peep the product placement in this exclusive behind-the-scenes look at Trey’s “Slow Motion” video below.
A power team comprised of Trey Songz and businessman David Knight, who has managed household names from Frito Lay to Gatorade, is bringing a trio of spirits to the world.
Knight was dissatisfied with the liquor market available to women and saw the opportunity to develop a product that catered to women. “The only way to do that was to find the best person on the planet who could help us market,” Knight said. He defines the brand in two words: sexy and fun. “There are two things that represent that, it’s the bottle and Trey.”
For Trigga, the collaboration with SX is organic. “It aligns with my lifestyle,” he said. After his management team brought the idea of the collab to his attention, he admits that what initially drew him in was the design of the bottle. “It’s a lady’s legs crossed,” he continued, “sexy but classy at the same time.”
Targeting a sophisticated female demographic, the collection of tequila, rum and vodka is handcrafted and produced in Jalisco, Mexico. The vodkas are gluten free, the rums are distilled from sugar cane and the tequilas are aged for nine months in bourbon barrels.
With Songz releasing Trigga Reloaded in April and another album titled Tremaine at the end of 2015, he’s convinced that SX will only be another success. “I envision it to be fastest growing spirits of 2015. We will not fail.” He adds, “You will see SX everywhere I go. If you want Trey Songz, you’ve gotta have SX too.”
Knight and Songz have one mission statement: “To make the world sexier one [Latin infused] sip at a time.”
Contemporary R&B singer Trey Songz has joined the roster of the 2015 Essence Festival’s opening night “Now Playing” concert on July 2 in the Mercedes-Benz Superdome. He’ll share the bill with Christian rapper Lecrae and the show’s other, previously announced marquee attraction, comedian Kevin Hart.
Tickets for the “Now Playing” show range from $43 to $298 plus service charges, available through Ticketmaster.
Last year’s 20th anniversary Essence was the first to feature a separate “Now Playing” concert as a sort of soft opening. Only the main stage in the Superdome is used during the “Now Playing” show; the four secondary superlounge stages populated on the festival’s three other nights are dark. Also, only seats on the Dome’s floor and plaza level bleachers are available.
Hart, who previously performed at Essence in 2012, returns this year as part of his What Now! Tour. At the 2012f festival, he goosed his frenetic brand of observational and relationship humor with pyrotechnics – unnecessary for a comedian, he admitted, but fun nonetheless.
For Trey Songz, the Essence opening night will be his second appearance in New Orleans in less than four months. On March 12, he’ll co-headline the Smoothie King Center with Chris Brown as part of their joint Between the Sheets Tour. That show was originally scheduled for Feb. 5, but was delayed so Brown could finish his community service requirements, per a judge’s order.
Songz, a veteran of multiple Essence Fests, also appeared at the 2014 “Now Playing” concert, on a bill with Nas, K. Michelle and Jazmine Sulliman.
Other announced performers for the three main nights of the 2015 Essence Fest – July 3 through July 5 — include Kendrick Lamar, Mary J. Blige, Erykah Badu, Common, India.Arie, Mystikal and Trombone Shorty. Additional artists are expected to join the roster in the coming weeks.
Essence is executive produced by a division of Essence Communications, the parent company of Essence magazine, and produced by the New Orleans-based Solomon Group.
In addition to the concerts in the Superdome, Essence includes free daytime seminars at the Ernest N. Morial Convention Center.
The gallery has been updated with Trey’s recent appearance @ the 2015 BET Honors.
Red Carpet Arrival:
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Trey did an amazing job at the BET Honors, he honored Usher with his rendition of “Nice And Slow”. Usher sat front row to watch Trey put on a unstoppable show! The expression on the My Way singer’s face was priceless! You go Trey!
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Trey just turned up the heat during Valentine’s Day weekend! The R&B singer released his sexy ‘Slow Motion’ music video on Feb. 14, making us go weak in the knees as he sings and strips down. Watch it here!
Trey Songz, 30, gave us a Valentine’s Day treat when he released the music video for his smooth and sexy song “Slow Motion” on Feb. 14. Everything about this video is hot — Trey’s killer falsetto, the sultry lyrics and, of course, all of Trey’s countless shirtless scenes!
The romantic video starts with Trey picking up his girl, model Tanaya Henry, to go to the club. But it isn’t long before he decides to take her back to his place for some sweet one on one time.
When they get to his extravagant high rise he pours her drink, they dance and the clothes come off as they make love by a fireplace. So romantic! In another scene, they dance on a lavish balcony together overlooking an amazing view, looking like they’re having the time of their lives.
Plus, we have to say we loved watching Trey strip down, putting his chiseled body on full display!
The music video is very fitting with the catchy R&B song. They lyrics are pretty darn sexy, and especially with Trey’s amazing falsetto! He sings:
Baby I just wanna get you out of them clothes/I just wanna see you dance in slow motion/We can take, we can take, we can take our time, baby in slow motion/We can take, we can take, we can take our time, stay here in slow motion.
“Slow Motion” can be heard on the upcoming re-release of Trey’s album Trigga, called Trigga Reloaded, which drops April 14. Currently, Trey is on his “Between the Sheets Tour” with Chris Brown and Tyga.
(via Hollywood Life)
As hip hop’s original misanthrope Kanye West took the stage at the Grammys, putting aside six years of beef against the music industry’s biggest event, another artist is carrying forward the torch of calling out the show for marginalizing Black artists — or maybe just one artist in particular.
Trey Songz, who is not a nominee this year, took to Twitter on Sunday night to declare that “the Grammys shortchange culture for popularity every year.” Insisting that his rant was not throwing shade at the big event, he added, “10 years I been able to feed my family and have the support of so many people, just for doing what I would do anyway for NOTHING.”
The singer clarified, “I don’t rant, this isn’t that. TRIGGA #1 album ‘NaNa’ ‘Touchin Lovin’ and ‘What’s Best For You’ all #1 on one chart or another. #Grammys ijs.”
Songz then concluded with, “My fans give me the real reward no trophy ever could, LOVE. So everytime they give me nothing, I think of you. Thank you, I love you.”
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